About Sonia

Sonia Paterson is a food stylist dedicated to producing visually stimulating food and beverages for the publishing, design and advertising industries.

As an ex-chef Sonia also provides recipe writing, development and testing services.

She is also the founder of Yummy Project, a DIY cake kit company.

The work she does

Sonia’s food styling work has appeared in images for magazines including Halliday (James Halliday’s Wine Companion), Dan Murphy’s Magazine, Brown Brothers Epicurean, Coles Baby + Toddler, ABC Small Wonders and Mens Health - among others. She has also developed digital content for social media, tablets and online resources.

Sonia’s work has also featured in advertising and packaging campaigns for Johnnie Walker, the Melbourne Food & Wine Festival, Hungry Jacks, Bakers Delight, La Ionica, Riviana, Cussons and Toblerone, to name just a few.

Props, shops & full stops

Whilst working closely with art directors and photographers, Sonia’s key speciality is making food look exceptionally good. Her abilities also extend to providing a wonderful array of props and sets which allows each food image to appear appetising and highly engaging.

Most of her work wouldn’t be possible without the many great suppliers Sonia has on board to provide her with great quality, fresh and often hard-to-find foods. It’s this network of contacts which allows Sonia to fulfill every brief with exceptional results. 

Aside from styling, Sonia also frequently develops recipes for magazine features as well as advertising campaigns and various marketing collateral. 

Recipe development can range from children’s nutritional and allergen recipes to gourmet foods for wine matching. With this skill comes her ability to also test recipes before print/publication to ensure recipe suitability for the end target market. This knowledge comes from years of experience working in the hospitality trade as a Chef.

Yummy Project

Sonia founded the DIY cake kit brand Yummy Project and is currently developing products in between food styling commitments. Yummy Project create simple but complete baking products that empowers everyone to create delicious treats from scratch. Check out more here: www.facebook.com/yummyproject

Using Format